Essays & field notes
Notes from the trenches.
Honest write-ups from four years of shipping product for other people's teams: what broke, what shipped, what we'd do differently. No hot takes, no growth-hack carousels. Just the post-mortem view.
- 3
- Long-form essays
- 4+
- Years in production
- 3
- Product, engineering, business
The archive.
3 / 3- 02Product6 min2026
The MVP scope trap (and how to escape it)
The most common way a three-week MVP turns into four months isn't complexity. It's confusion about what an MVP is actually for.
Product6 min - 03Business5 min2026
Why we stopped charging hourly for landing pages
A tactical breakdown of the fixed-price model that took our landing page engagements from break-even to profitable.
Business5 min