Dojo

White-label fitness-app platform where creators and PTs launch branded iOS & Android apps, a control room, and a shop, monetised on a revenue-share model.

SaaS Platform·Wellness

Credits

Client: Dojo · France
Year: 2025
Duration: 6 weeks
Role: SaaS site + conversion funnel

Live site

The context.

Dojo lets fitness creators launch their own branded training app without touching code, but that promise only lands if the marketing site sells it instantly. The hard part of the funnel: a creator has to go from 'I sell PDF workout plans on Instagram' to 'I just launched my own app' in one session, with no friction and no credit card, while still understanding the free-to-launch, 20%-revenue-share economics.

What shipped moved.

1k+: creators on the platform
3: pricing tiers
Live: interactive earnings calculator

Built the site around a single conversion goal, free signup, with the product story laid out in order (control room → iOS & Android apps → branding → pricing → FAQ) so a creator can self-qualify on one scroll. Added an interactive earnings calculator that turns the abstract revenue-share model into a concrete monthly number, front-loaded social proof from existing creators, and made the FAQ do the heavy lifting on the questions that actually block signup (Apple's 30% fee, support ownership, cancellation, custom apps).

What happened.

Dojo now reads like the fastest path from a coaching side-hustle to a real app business.

The signup flow is one tap from anywhere on the page, the earnings calculator makes the revenue-share model tangible before a creator commits, and the site presents the platform as the polished, low-risk choice in a category full of clunky alternatives.

“Mohammed is incredibly skilled and responsive, definitely recommended from us!”

Overview.

Designed and built the marketing site and conversion funnel for Dojo, a SaaS platform that lets fitness creators, personal trainers, and gym owners spin up a branded on-demand training app (iOS, Android, and a web control room for programs, recipes, and revenue) in minutes. The site carries the product story end-to-end (How It Works → Features → Pricing → FAQ), an interactive earnings calculator, and routes every visitor into a single free-signup flow built around the platform's free-to-launch, 20%-revenue-share model.

Tech stack