“Best developer I've worked with. I'd highly recommend him. Very skilled, polite, responsive, and professional.”
HonestPet
Trust-led marketing site and puppy marketplace for an ethical-breeder platform in the US, with filterable listings, a breed-match quiz, dual breeder/customer signup, and lifetime-support storytelling.
Marketing Site·Consumer / D2C
The context.
HonestPet places puppies from vetted ethical breeders into homes across the US, a category drowning in scammy puppy-mill sites, so trust is the whole game. The site had to do two jobs: convince a nervous family that this is the safe, ethical, vet-checked option (10-year health guarantee, AKC registration, insurance, lifetime support), and run the actual marketplace, with browsable puppy listings and filters, a breed-match quiz, breeder and customer signup, and the delivery story.
What shipped moved.
- 5.0 ★
- Google rating
- Thousands
- puppies homed
- USA Today, AKC
- featured on
Built a Next.js site that leads hard with trust signals (vet-checked, health-guaranteed, ethically sourced, featured on USA Today and the AKC), then wired the marketplace underneath: filterable puppy listings with video, a sub-2-minute breed-match quiz, dual signup paths for breeders and customers, a meet-the-specialists section, and real delivery stories. Structured so the credibility lands before the price does.
What happened.
HonestPet now reads like the trustworthy, professional puppy marketplace it is.
The guarantees and press logos defuse the scam anxiety up front, the breed quiz and filtered listings turn browsers into inquiries, and the lifetime-support story closes the gap between 'interested' and 'committed.' 5.0 Google rating, thousands of puppies homed.
Overview.
Designed and built the website for HonestPet, a US platform that places vet-checked puppies from vetted ethical breeders into homes, backed by a 10-year health guarantee, AKC registration, pet insurance, microchip enrollment, and lifetime training and support. The site leads with trust (health guarantee, ethical-breeder vetting, featured on USA Today and the AKC), then runs the marketplace underneath: filterable puppy listings with video, a sub-2-minute breed-match quiz, dual signup paths for breeders and customers, a meet-the-specialists section, and real delivery stories.
Tech stack
- Next.js
- TypeScript
- Tailwind CSS
Highlights
- Pet marketplace
- Trust-led positioning
- Breed-match quiz + filtered listings
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