“Great work! The site looks fantastic and works exactly the way we needed. Communication was easy throughout and everything was delivered on time. Really happy with the result. Highly recommended.”
Proswimlab
Marketing site and booking front-end for an athlete-led swim school operating across Flanders, with published lesson slots, accounts, coach recruitment, and a linked webshop.
Marketing Site·Wellness
The context.
Proswimlab is a Flanders-wide swim school founded by ex-competitive swimmers: small groups, a fixed coach per learner, technique over shortcuts. The site had to do two jobs at once: convince parents and adults that this is the serious, structured option, and run the actual logistics, which means publishing every lesson slot, taking bookings, managing accounts, and recruiting new coaches.
What shipped moved.
- 5,000+
- members
- 4.7 / 5
- satisfaction score
- Flanders-wide
- coverage
Built the site so the differentiators lead (fixed coach, tiny groups of 2–3, flexible slots, technique-first), then wired the practical layer underneath: a published lesson calendar people book directly, account creation at booking, a pre-registration path when nothing matches, a coach-recruitment funnel, and a linked webshop. Locations laid out by city so a visitor finds the pool nearest them.
What happened.
Proswimlab now reads like the technical, athlete-led swim school it is, and the booking and pre-registration flows turn that interest into filled lesson slots without phone tag.
5,000+ members, a 4.7 satisfaction score, and a coach network that keeps expanding across Flanders.
Overview.
Designed and built the website for Proswimlab, a swim school founded by ex-competitive swimmers that runs small-group and private lessons across multiple locations in Flanders. The site leads with the differentiators (a fixed coach per learner, 2–3 person groups, flexible slots, technique-first teaching) and runs the logistics underneath: a published lesson calendar people book directly, account creation at booking, a pre-registration path when nothing matches, a coach-recruitment funnel, and a linked Proswimlab webshop.
Tech stack
- Next.js
- TypeScript
- Tailwind CSS
- Node.js
- AI Integration
Highlights
- Athlete-led brand
- Direct lesson booking
- Coach recruitment funnel
Let's build
Ready to ship the real thing?
Free 30-minute consultation. No sales deck. We'll talk scope, then timeline, then whether we're the right fit, in that order.
Reply within 24 hours
Usually a lot faster
No commitment
Free consultation, no strings
Transparent pricing
Fixed scope, fixed quote
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