Matter Leads
Our own AI lead engine: it finds the right prospects, reaches out, and threads every reply into one inbox, so the work behind this portfolio isn't left to luck.
- Year
- 2026
- Spent
- Ongoing
- Role
- Full-stack build
Why we built this.
Leads, not capacity, are the bottleneck for a small studio. Finding the right prospects and following up by hand doesn't scale past a few dozen.
Quick facts.
- always full
- pipeline
- none needed
- sales team
- one inbox
- replies
Built the system we actually needed instead of stitching together tools that don't talk to each other: it surfaces the right prospects, reaches them, and lands their replies in one place. How it picks and prioritizes is the part we don't publish, for obvious reasons.
What we learned.
The system that turns 'we need more leads' into a repeatable pipeline, and the honest dog-food test: it's how we find the work behind this very portfolio.
Overview.
Matter Leads is the in-house engine behind our own outreach. It finds the right prospects, reaches them, and threads their replies into a single inbox, so a small studio can keep a full pipeline without a sales team. It's the quiet advantage that turns 'we need more clients' into a repeatable process, and it's how we find the work that fills the rest of this site. The parts that make it effective, we keep to ourselves.
- Next.js
- TypeScript
- Drizzle
- PostgreSQL
- AI SDK
- Better Auth
- Resend
- Nodemailer
- Tailwind CSS
- Vercel
- Finds the right prospects
- Reaches out at scale
- One reply inbox
- Built for a small team
- Our own advantage
Dormant
Web App
ContinueWant to see the client work?
This is where we experiment. The paid work lives next door.