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Movify Studio
Marketing site for an all-in-one dance-studio management SaaS, with pain-led messaging, a modular pricing configurator, and a dance-specific feature tour, built to make 'powerful' feel 'simple'.
SaaS Platform·B2B SaaS
The context.
Movify Studio is a SaaS for dance studios (scheduling, payments, student engagement, marketing automation) competing in a niche where studio owners are time-poor and allergic to complicated software. The marketing site had to make 'all-in-one studio management' feel approachable, not overwhelming: lead with the pain (revenue lost to fees, steep learning curves, generic bulk messaging) and show the product is simple before it shows that it's powerful.
What shipped moved.
- Modular, from $39/mo
- pricing model
- 14 days
- free trial
- N. American dance studios
- built for
Built a marketing site that leads with the studio-owner's pain points and a low-learning-curve promise, then layers in the depth: a modular pricing configurator (pick categories and features, scale as you grow), a feature tour built around dance-specific needs (term-based / drop-in / rolling classes, waitlists, attendance-triggered automation), and a clear free-trial CTA throughout. Kept the visual language friendly and uncluttered so 'easy to use' is shown, not just claimed.
What happened.
Movify Studio now has a marketing site that sells simplicity first and capability second.
The pain-led messaging lands with overworked studio owners, the modular pricing makes the cost feel controllable, and every section points at the 14-day free trial.
Overview.
Designed and built the marketing site for Movify Studio, a SaaS that helps North American dance studios manage scheduling, payments, student engagement, marketing automation, and customer generation/retention in one place. The site leads with studio-owner pain points (revenue lost to processing fees, steep learning curves, generic bulk messaging), then layers in the depth: a modular pricing configurator (pick categories and features, scale as you grow), a feature tour built around dance-specific needs (term-based / drop-in / rolling classes, waitlists, attendance-triggered automation, mobile-friendly booking), and a 14-day-free-trial CTA throughout.
Tech stack
- React
- Vite
- TypeScript
- Tailwind CSS
Highlights
- Dance-studio SaaS
- Modular pricing configurator
- Pain-led marketing
Let's build
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